Guidelines for Online Interactions
There are a few basic guidelines which you should always keep in mind when it comes to eMarketing and your approach to online interactions. These are Authenticity, Transparency and Real-Time Response. Authenticity Today’s customers and visitors are smarter than ever before and are looking for authentic, value-adding content and communications. As a company you need to keep this in mind at all...
eMarketing in 4 Steps
This article is based on resources and guidelines from quirk.biz, however interpreted by myself. The development of an eMarketing campaign is a process consisting of 3 main parts: Think, Create and Engage. Each part should then be improved in a continuous process in the 4th step: Optimize. Think Perform the necessary market research and make sure to understand what your potential customers...